Cassiel Archdeacon

Let Us Show You The Light.

Marketing Email

for Agave Denim

Subject Line

Let Us Show You The Light

Preview Text

Fabrics you can breathe in

Headline

Layer the Light

Copy

California winters may be a little different from other parts of the country — we know, that’s why we live here. But even in frigid climates, you want your fabric to breathe.

Lightweight fabrics move with you and allow you to sweat with ventilation — preventing the dreaded cold sweat. Layer them for warmth without sacrificing flexibility.

Our Lightest Layers:

Rincon Twill
Aero Slub
Supima Cotton

About the project...

As the copywriter and marketing coordinator for We Are The New, a lean LA creative agency serving fashion brands, I wrote all product descriptions, marketing emails, and blog posts for AGAVE Denim, as well as managed their ecommerce to guide editorial strategy. (Spoiler: Our “lightweight layers” showed a surplus in shopify; I needed to move them, hence the promotion.)

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